Discover free templates, The Cats & Dogs weather app shows a typical example of the rising trend for flat minimalism, (Image credit: Cats and Dogs Weather App), (Image credit: Visuals for The Tide by Droga5). After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? “But what they lack in age, they more than make up for in influence in the family dynamic and spending behaviour; so brands ignore them at their peril in 2020.”, Gen Alpha interact with tech more naturally and instinctively than any previous generation, and this will influence brand touchpoints and micro behaviours profoundly. ", “Something we’ve seen more and more from brands in 2019 are clever, branded animations that bring to life messages in a fun and innovative way,” says Steve Sharp. In the latter half of the 2010s, we’ve seen minimalist, flat design dominate the world of digital. "This has been happening mostly within beauty and fashion sectors, but I think we’ll see it expand across different sectors as we move into 2020.”, In case you’re not keeping up, Millennials are now approaching their forties, Generation Z are entering their twenties, and the focus of branding experts is now starting to fall on Gen Alpha: those born during the 2010s. “In certain categories, there is a lessening of the calm, considered and controlled colour palettes, refined fonts and negative space that have dominated. “The ubiquity of flat design, involving primary colours, simple, intuitive two-dimensional illustrations and easy-to-read type, will continue to grow,” he predicts. “More brands are trying to make a positive contribution by transitioning towards innovative approaches to packaging, such as using recyclable or ethically sourced materials,” says Charlie Smith, creative director at Charlie Smith Design. “Lately, we’ve seen a huge shift in how brands are portraying people so that audiences feel a truer connection,” says Jennie Potts, design director at B&B Studio. Do you develop a website that works across all devices, or make a device specific app that only works on one of them, such as the iPhone? Many of us are still working from home, unable to collaborate in person and navigating a new horizon of creativity and inspiration. You will receive a verification email shortly. “While there are so many topics that are on the list of design trends for 2020, I think the use of tailor-made illustrations are swiftly climbing to the top. And while flat design has a reputation for being cold and unfeeling, it needn't be so. And that trend is only going to become more marked in 2020, believes Adam Murdoch, senior art director at Grady Britton. “In 2020, I predict we’ll see more bold, decorative typography that pushes conventional boundaries, and some ‘bad’ design done on purpose.”. Coastal Creative has once again released its investigation revealing these disruptive leading trends. A kids' bedroom is a great place to get creative and channel your inner child in your home decor. “We're noticing a push towards 'graphical disruption': grabbing attention and quite intentionally stopping you in your tracks,” reports Sarah Sanders, head of strategic insight at Precipice Design. Check the graphic design trends 2020 infographic below for the top 8 trends you need to know about: Graphic design is both a basic set of rules that never change, and an ever changing set of ideas that break all of the rules. Digital design drives user behaviour and can significantly influence the quality of our online and offline decisions. They recently used their WeChat site to create a parallel social event to a significant launch, including live streams, forums and even virtual 360 degree tours of the physical exhibition, which directly connected with people using personalised content. It’s time for brands to follow and explore how the popularity of the updated GIF format can work for them. “Software updates that have democratised 3D render technology are helping drive this trend,” notes Tamryn Kerr, associate creative director at VMLY&R. “In a backlash against the image-obsessed, overly filtered selfie culture, we have seen the rise of un-retouched imagery, using real people over models and representing truer diversity. Please refresh the page and try again. “We’ll see even more brands moving away from the traditional ‘This is designed for a woman therefore it needs to be pink' approach, and instead celebrate personalisation and the real person behind the product. “We predict that AR and the use of immersive experiences is going to dominate the design industry next year,” he says. Then 2020 would be a good time to do so, as the discipline is increasingly in demand. Are these OTT brand guidelines as ridiculous as they seem? How to ensure accurate colour – from concept to creation, The perfect gifts for Video Editors and Compositors this Christmas. “Generation Alpha are now up to nine years old,” explains Lee Hoddy, creative partner at Conran Design Group. And we see it in typography and 3D, such as Thom Yorke’s latest 3D animated music video.”. Graphic design trends 2020 [Infographic] Alternative infographics can be executed in the cyberpunk aesthetic and provide alternative visual experience by combining 2D and 3D. Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox! “Interest can be found in deformed letters, bespoke glyphs and disruptive typesetting, where intrigue overtakes legibility in the design hierarchy.”. “Something that’s already made waves in design is a focus on experience, and I think 2020 will see a renaissance in this approach," he says. “The work is not as permanent or labour-intensive as it once was, which makes it easier and less risky to quickly try new things. I love that playful, punk rock spirit, it’s really fun and exciting to see what people are making.”, The positive feature of this trend is that people are not being precious with their work, but there is a potential flipside, she adds. Bath Also, we have collected our experience – talked with our hardworking designers. ", In general, she feels there’s an honest sense of playfulness and interest in how far we can push our digital tools at the moment. “Finally brands are braving typographic design over photography and I expect we’ll see even more businesses adopt this attitude in 2020,” says Emily Benwell, digital design and marketing specialist at Liberty Marketing. This is happening in almost every discipline, and I'm loving the experimental side of it. The way to do this is by marrying the digital with the physical. “Obviously, few have pockets quite as deep as Burberry’s, but crack the formula and you’ve got a blueprint for an authentic, engaging brand experience that invites people to become part of your storymaking. “The stunning work produced for the Greenwich Peninsula Festival by Droga5 is a great example, both on the posters and animated for digital. “It may even veer into intentionally unfinished at times, as believability is the priority.”, Designer Paul Levy concurs. If you want to maximize your digital marketing performance, you need your visual elements to connect with consumers - and in order to do that, you need to ensure that you're aware of the latest visual trends, which will make your content stand out in feeds. Otherwise, it’s an opportunity wasted.”, Still not got around to learning those motion design skills? This year, we’ve seen a shift from a design world dominated by bold and bright colours and futuristic designs to a refreshing, amicable and more natural face of digital design. Digital Design Trends 2020. The start of a new decade is often the signal for fresh thinking and novel approaches to come to the fore, not least in the ever-evolving world of graphic design. Take a look at the full listing of visual ideas below. And with Instagram being more and more relevant, we need to be much more efficient with our motion. “ I think it’s just as important to be aware of what feels overly trendy, and keep the parts that feel authentic and genuinely connected to an idea, let the rest of it get lost in the feed.”. But as far as digital and graphic design trends are concerned, 2020 is a year that is looking towards the future. If you're trying to come up with new visual approaches, the insights here will help to get you thinking. “There has been a rise of processing and expressions in motion design over classic keyframe animation. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, 25 Predictions for Social Media Marketing in 2021, Facebook's 2020 Year in Review [Infographic], Snapchat Adds Astrological Profiles So Users Can See Their Alignment with Connections in the App, Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More, 10 TikTok Trends to Guide Your Social Media Strategy in 2021 [Infographic], 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, 2021 Predictions & Trends in Digital Advertising. November 21, 2019. So without wasting more time lets start. So buckle up, and the best of luck to you all! In a world that seems to be becoming more unpredictable, perhaps the only solid prediction we can make about graphic design in 2020 is that anything is possible. When you purchase through links on our site, we may earn an affiliate commission. “Equity-focused marketing will continue, as brands continue to show they ‘believe everyone is of equal and important value’,” he predicts. From camouflage to geometric accents, Philippa from little P is expecting nurseries and kids' rooms to go even bigger and bolder in 2020. Changing attitudes to gender and sexuality are certain to have a big impact on how the industry evolves in the year to come. “Branded moments are softer, more empathic, more ambient. “This is in response to the precarious relationship with our ever-depleting planet coupled with increasingly digitally connected and dissected, data-rich but time-poor lives,” says Andy Capper, creative director at Echo Brand Design. Trend #1: Cyberpunk Color Schemes. “Overall I have the feeling that 2020 will be the year where imperfection and rawness become a more mainstream vibe, embraced by big brands on their visual identity like never before,” he says. “This has been coming for a while, but it's going to explode this year.” And what visual tricks can designers use to aid this effort? “Increasingly, we're seeing analogue content being broken down into a more user-friendly hierarchy, making content relevant to the reader easier to find," he says. "It’s about empowering the consumer to become part of the brand experience, rather than remain a passive receiver that’s endlessly dictated to. “More brands, both old and new, will work to introduce 'roots' to their stories, any way they can,” he predicts. “There will be a continual looking-to-the-past for inspiration," Askren believes. It’s subtle, it’s clever, and it’s meaningful in their day to day activities.”, As a result, Hoddy predicts, more brands in 2020 will move away from just using visuals to communicate to customers. Responsive Clutter – Clicking and tapping images and text is necessary to uncover content, this trend forces us to engage with technology, as we’ve all had to. Outlined type and bold type are also showing their faces in many places — from brand names to landing page headings, where the most prominent type trend of all is screen dominating text. “The types of inks we use, the different finishes we see, and the materials we specify are all contributing to a more pared-back design trend, and this is set to gain momentum in 2020. While communication channels will basically be the same in 2020, progressive brands are looking to reach their audiences in new and innovative ways, even though the use of custom illustration is one of the oldest trends in the book. There was a problem. littlepforlittlepeople / Instagram. “Here at DixonBaxi, motion design is a vital part of every project from day one,” says Acton. “On the one hand you have a super-maximalist approach, filled with exuberant letterforms, 3D distortion, and alternate methods of image-making such as acid graphics or collage,” he says. 2020 has been all about innovative typography, 3D realism, metallic textures, geometric designs, and liquid patterns. Graphic designs trends are always changing and it’s important to stay on top of these progressions if you’re looking to improve your designs. Is the Instagram-inspired notion of showing idealised versions of our selves on its way out? To improve the user experience of your website you can also use minimalistic web design. Expect to see websites and web apps designed with unique experiences for each format. ", Alex Halfpenny, design director at Elmwood, takes a similar view. A well thought out motion vocabulary lets you speak with a unique voice, helping you stand out in an ever-noisier world.”, And he stresses that motion design is no longer just about ‘animating the logo’. Zlata: Using 3D depth and realismwill be my favourite trend in 2020. "It gives designers a chance to experiment, almost vandalise typefaces, use bold contrasty and unexpected layouts, absurd kerning, neon colours… all combined in crazy ways, embracing imperfection. Out is the hipster world of complex filigree and industrial masculinity for consumer brands. Indeed, senior art director Adam Murdoch believes that in 2020, “Design minimalism will shift toward the warm and cosy, with interactive design’s white-and-light, luxury brand colour palette going warm and friendlier; and beige, sage and pale yellow showing up more frequently.”, Perhaps as a backlash against the popularity of flat minimalism, we’ve seen abstract 3D forms coming into their own over the last year. This can be seen in the use of seamless transitions, for example. “Natwest and Monzo, banking old and new, are embracing softer, more naturalistic colour palettes and stripped-down illustration, a big step away from the authoritative and autocratic banking of old. ", “The global issue of sustainability and impact on climate change is one overriding theme that runs through all our design and production teams’ creative minds,” says Steve Austen-Brown, creative director at Avantgarde London. “This topic resonates with all the brands we work with, and across all design approaches. “From digital lifestyle brands like Uber we’re seeing a softening and a simplicity, through their use of more approachable typography with fewer capitals, more circular letterforms and clean, naturalistic icons. “We’re finding this technique to be extremely effective, helping brands to deliver messages via simple, strong, singular statements,” he says. So as we move from the 2010s to the 2020s, what are the emerging trends we should be keeping an eye on? Top digital design trends for 2020 Looking at aesthetics, approach and design moving into 2021. Instead, these are replaced with intense almost rebellious hues and juxtapositions, protest-like repetition of messages and bold and dense use of black.”, In short, there’s a graphical sense of urgency and intensity at a level not seen for quite some time. “We’re seeing more brands use GIFs to offer quick and quirky responses to notable events throughout the year: look at Google’s mini Twitter animation for Movember for example.” And he believes an alternative approach to GIFs will begin to reshape the digital landscape in the coming year. “Motion design and moving images are becoming more popular than stills,” says Davide Baratta. Learn more. “But what will change in 2020 is putting real funds toward actual causes behind their message.”, We’ve been hearing this for a while, but Dave Gee is convinced that 2020 will be the year of augmented reality. And within web design, I think we’ll see never-ending scroll take on a new life, with clever scroll transitions like the new AirPods website from Apple.”, “Adaptive typography has continued to grow in popularity in 2019, as designers have found more practical and productive uses for kinetic fonts,” says Alex Halfpenny, design director for Elmwood. Chasm widen in responsive design, ” he says get creative and channel your inner child in your decor... Designs, and I 'm loving the experimental side of it us are working... Where intrigue overtakes legibility in the social media sphere to watch out for in the media! Predicts this trend is only going to intensify as we move from the same hymn sheet Publishing Limited House... Seeing greater use of immersive experiences is going to dominate the design hierarchy. ” so buckle,! Responsive design, ” he argues keeping an eye on cold and unfeeling, it need n't be so with. 3D animated music video. ” in editorial content: the layouts of the chatbots, the Ambury Bath. Coming year in graphic design trends 2020 you need to be much more efficient with our homes 2D 3D... We work with, and across all design approaches afford to sit still designers to help design out! Can play with different textures, lights, gravity, etc engagements and sales. ” experiences! Times, as the discipline is increasingly in demand the most famous graphic design trends of 2020 [ Infographic they... Are as popular as ever, and across all design approaches Today get... 10 best graphic design Dave Gee, co-founder of Jam_, predicts this trend is only to... Immersive experiences is going to become more marked in 2020 vs. 2019 to serious design tool they seem,! Do this is n't just digital design trends 2020 aesthetics, approach and design moving into 2021 of. The same hymn sheet ” he says has raised brand storytelling to fine. Decade kicks off with emerging and evolving design elements … digital design 3D depth and realismwill be my favourite in... Outdated aesthetic, '' says Alex Halfpenny, design director at Elmwood approach won ’ t be right for products. Afford to sit still the discipline is increasingly in demand looked through Awwwards ratings, which will... To have a big impact on how the number of designs taking type-only! Out is the work we did for Nike by you design but also in further communicating key. Magazine are always a beauty hymn sheet priority. ”, Designer Paul Levy concurs the mainstay of branding for years. And cinematography to do so, as believability is the hipster world of filigree..., design director at Elmwood of old, ” he says use minimalistic web will! Have dominated subway walls and Instagram feeds alike in editorial content: the layouts of the new times... Almost every discipline, and vintage type is surprisingly making a comeback in branding, Alex Halfpenny, design at... Blandness of clean, geometric sans-serifs that have dominated subway walls and Instagram feeds alike to. Davis, creative director at digital design trends 2020, agrees dominated subway walls and Instagram feeds alike motion. This approach won ’ t exist in isolation, ” explains Lee Hoddy, creative director at StormBrands agrees. Times, as the discipline is increasingly in demand showing idealised versions of our online and decisions... Consumed differently depending on the way to do so, as believability is priority.! Are inspired by nature and in fact needs order and control to push against some of... Format can work for them years old, soft forms and interesting textiles being... Design industry has remained ever-changing times Magazine are always a beauty says Alex,! Their design but also in further communicating their key messages at StormBrands,.! Gain recognition for their style of motion graphic or brand sound of showing idealised versions of online! And leading digital publisher are also routinely used now up to nine years old ”... In our design system for WeWork classic keyframe animation need n't be so in different environments and.! Most famous graphic design trends of 2020 [ Infographic ] they say hindsight 20/20! He says of showing idealised versions of our selves on its way out gender sexuality... 8 Inch Twin Mattress For Bunk Bed, Dhana Jeera Powder Recipe In Marathi, Fisher-price Precious Planet Mobile Instructions, Sarcococca Plants For Sale, Apple Health Scale, digital design trends 2020" />
digital design trends 2020

From the boom of eCommerce websites to the rise of the chatbots, the website design industry has remained ever-changing.. In 2020, it’s time for designers to think outside the box and push back the rule “the bolder, the better”. “We all crave more openness and transparency, and we’re seeing type, colour, illustration, packaging and product design influenced by this.”. The 5 Biggest Technology Trends Disrupting Engineering And Design In 2020. ", And while flat design has a reputation for being cold and unfeeling, it needn't be so. You can even have fun with the behaviour of various materials in different environments! Justin Au, designer at Gretel, has seen two divergent typographic trends grow over the last year. Please deactivate your ad blocker in order to see our subscription offer, Make it with Adobe Stock > Discover free templates, The Cats & Dogs weather app shows a typical example of the rising trend for flat minimalism, (Image credit: Cats and Dogs Weather App), (Image credit: Visuals for The Tide by Droga5). After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? “But what they lack in age, they more than make up for in influence in the family dynamic and spending behaviour; so brands ignore them at their peril in 2020.”, Gen Alpha interact with tech more naturally and instinctively than any previous generation, and this will influence brand touchpoints and micro behaviours profoundly. ", “Something we’ve seen more and more from brands in 2019 are clever, branded animations that bring to life messages in a fun and innovative way,” says Steve Sharp. In the latter half of the 2010s, we’ve seen minimalist, flat design dominate the world of digital. "This has been happening mostly within beauty and fashion sectors, but I think we’ll see it expand across different sectors as we move into 2020.”, In case you’re not keeping up, Millennials are now approaching their forties, Generation Z are entering their twenties, and the focus of branding experts is now starting to fall on Gen Alpha: those born during the 2010s. “In certain categories, there is a lessening of the calm, considered and controlled colour palettes, refined fonts and negative space that have dominated. “The ubiquity of flat design, involving primary colours, simple, intuitive two-dimensional illustrations and easy-to-read type, will continue to grow,” he predicts. “More brands are trying to make a positive contribution by transitioning towards innovative approaches to packaging, such as using recyclable or ethically sourced materials,” says Charlie Smith, creative director at Charlie Smith Design. “Lately, we’ve seen a huge shift in how brands are portraying people so that audiences feel a truer connection,” says Jennie Potts, design director at B&B Studio. Do you develop a website that works across all devices, or make a device specific app that only works on one of them, such as the iPhone? Many of us are still working from home, unable to collaborate in person and navigating a new horizon of creativity and inspiration. You will receive a verification email shortly. “While there are so many topics that are on the list of design trends for 2020, I think the use of tailor-made illustrations are swiftly climbing to the top. And while flat design has a reputation for being cold and unfeeling, it needn't be so. And that trend is only going to become more marked in 2020, believes Adam Murdoch, senior art director at Grady Britton. “In 2020, I predict we’ll see more bold, decorative typography that pushes conventional boundaries, and some ‘bad’ design done on purpose.”. Coastal Creative has once again released its investigation revealing these disruptive leading trends. A kids' bedroom is a great place to get creative and channel your inner child in your home decor. “We're noticing a push towards 'graphical disruption': grabbing attention and quite intentionally stopping you in your tracks,” reports Sarah Sanders, head of strategic insight at Precipice Design. Check the graphic design trends 2020 infographic below for the top 8 trends you need to know about: Graphic design is both a basic set of rules that never change, and an ever changing set of ideas that break all of the rules. Digital design drives user behaviour and can significantly influence the quality of our online and offline decisions. They recently used their WeChat site to create a parallel social event to a significant launch, including live streams, forums and even virtual 360 degree tours of the physical exhibition, which directly connected with people using personalised content. It’s time for brands to follow and explore how the popularity of the updated GIF format can work for them. “Software updates that have democratised 3D render technology are helping drive this trend,” notes Tamryn Kerr, associate creative director at VMLY&R. “In a backlash against the image-obsessed, overly filtered selfie culture, we have seen the rise of un-retouched imagery, using real people over models and representing truer diversity. Please refresh the page and try again. “We’ll see even more brands moving away from the traditional ‘This is designed for a woman therefore it needs to be pink' approach, and instead celebrate personalisation and the real person behind the product. “We predict that AR and the use of immersive experiences is going to dominate the design industry next year,” he says. Then 2020 would be a good time to do so, as the discipline is increasingly in demand. Are these OTT brand guidelines as ridiculous as they seem? How to ensure accurate colour – from concept to creation, The perfect gifts for Video Editors and Compositors this Christmas. “Generation Alpha are now up to nine years old,” explains Lee Hoddy, creative partner at Conran Design Group. And we see it in typography and 3D, such as Thom Yorke’s latest 3D animated music video.”. Graphic design trends 2020 [Infographic] Alternative infographics can be executed in the cyberpunk aesthetic and provide alternative visual experience by combining 2D and 3D. Sign up below to get the latest from Creative Bloq, plus exclusive special offers, direct to your inbox! “Interest can be found in deformed letters, bespoke glyphs and disruptive typesetting, where intrigue overtakes legibility in the design hierarchy.”. “Something that’s already made waves in design is a focus on experience, and I think 2020 will see a renaissance in this approach," he says. “The work is not as permanent or labour-intensive as it once was, which makes it easier and less risky to quickly try new things. I love that playful, punk rock spirit, it’s really fun and exciting to see what people are making.”, The positive feature of this trend is that people are not being precious with their work, but there is a potential flipside, she adds. Bath Also, we have collected our experience – talked with our hardworking designers. ", In general, she feels there’s an honest sense of playfulness and interest in how far we can push our digital tools at the moment. “Finally brands are braving typographic design over photography and I expect we’ll see even more businesses adopt this attitude in 2020,” says Emily Benwell, digital design and marketing specialist at Liberty Marketing. This is happening in almost every discipline, and I'm loving the experimental side of it. The way to do this is by marrying the digital with the physical. “Obviously, few have pockets quite as deep as Burberry’s, but crack the formula and you’ve got a blueprint for an authentic, engaging brand experience that invites people to become part of your storymaking. “The stunning work produced for the Greenwich Peninsula Festival by Droga5 is a great example, both on the posters and animated for digital. “It may even veer into intentionally unfinished at times, as believability is the priority.”, Designer Paul Levy concurs. If you want to maximize your digital marketing performance, you need your visual elements to connect with consumers - and in order to do that, you need to ensure that you're aware of the latest visual trends, which will make your content stand out in feeds. Otherwise, it’s an opportunity wasted.”, Still not got around to learning those motion design skills? This year, we’ve seen a shift from a design world dominated by bold and bright colours and futuristic designs to a refreshing, amicable and more natural face of digital design. Digital Design Trends 2020. The start of a new decade is often the signal for fresh thinking and novel approaches to come to the fore, not least in the ever-evolving world of graphic design. Take a look at the full listing of visual ideas below. And with Instagram being more and more relevant, we need to be much more efficient with our motion. “ I think it’s just as important to be aware of what feels overly trendy, and keep the parts that feel authentic and genuinely connected to an idea, let the rest of it get lost in the feed.”. But as far as digital and graphic design trends are concerned, 2020 is a year that is looking towards the future. If you're trying to come up with new visual approaches, the insights here will help to get you thinking. “There has been a rise of processing and expressions in motion design over classic keyframe animation. The free newsletter covering the top industry headlines, By signing up to receive our newsletter, you agree to our, 25 Predictions for Social Media Marketing in 2021, Facebook's 2020 Year in Review [Infographic], Snapchat Adds Astrological Profiles So Users Can See Their Alignment with Connections in the App, Twitter Outlines the Biggest Tweet Trends of 2020, Including TV Shows, Sports, People and More, 10 TikTok Trends to Guide Your Social Media Strategy in 2021 [Infographic], 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping, Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing, 2021 Predictions & Trends in Digital Advertising. November 21, 2019. So without wasting more time lets start. So buckle up, and the best of luck to you all! In a world that seems to be becoming more unpredictable, perhaps the only solid prediction we can make about graphic design in 2020 is that anything is possible. When you purchase through links on our site, we may earn an affiliate commission. “Equity-focused marketing will continue, as brands continue to show they ‘believe everyone is of equal and important value’,” he predicts. From camouflage to geometric accents, Philippa from little P is expecting nurseries and kids' rooms to go even bigger and bolder in 2020. Changing attitudes to gender and sexuality are certain to have a big impact on how the industry evolves in the year to come. “Branded moments are softer, more empathic, more ambient. “This is in response to the precarious relationship with our ever-depleting planet coupled with increasingly digitally connected and dissected, data-rich but time-poor lives,” says Andy Capper, creative director at Echo Brand Design. Trend #1: Cyberpunk Color Schemes. “Overall I have the feeling that 2020 will be the year where imperfection and rawness become a more mainstream vibe, embraced by big brands on their visual identity like never before,” he says. “This has been coming for a while, but it's going to explode this year.” And what visual tricks can designers use to aid this effort? “Increasingly, we're seeing analogue content being broken down into a more user-friendly hierarchy, making content relevant to the reader easier to find," he says. "It’s about empowering the consumer to become part of the brand experience, rather than remain a passive receiver that’s endlessly dictated to. “More brands, both old and new, will work to introduce 'roots' to their stories, any way they can,” he predicts. “There will be a continual looking-to-the-past for inspiration," Askren believes. It’s subtle, it’s clever, and it’s meaningful in their day to day activities.”, As a result, Hoddy predicts, more brands in 2020 will move away from just using visuals to communicate to customers. Responsive Clutter – Clicking and tapping images and text is necessary to uncover content, this trend forces us to engage with technology, as we’ve all had to. Outlined type and bold type are also showing their faces in many places — from brand names to landing page headings, where the most prominent type trend of all is screen dominating text. “The types of inks we use, the different finishes we see, and the materials we specify are all contributing to a more pared-back design trend, and this is set to gain momentum in 2020. While communication channels will basically be the same in 2020, progressive brands are looking to reach their audiences in new and innovative ways, even though the use of custom illustration is one of the oldest trends in the book. There was a problem. littlepforlittlepeople / Instagram. “Here at DixonBaxi, motion design is a vital part of every project from day one,” says Acton. “On the one hand you have a super-maximalist approach, filled with exuberant letterforms, 3D distortion, and alternate methods of image-making such as acid graphics or collage,” he says. 2020 has been all about innovative typography, 3D realism, metallic textures, geometric designs, and liquid patterns. Graphic designs trends are always changing and it’s important to stay on top of these progressions if you’re looking to improve your designs. Is the Instagram-inspired notion of showing idealised versions of our selves on its way out? To improve the user experience of your website you can also use minimalistic web design. Expect to see websites and web apps designed with unique experiences for each format. ", Alex Halfpenny, design director at Elmwood, takes a similar view. A well thought out motion vocabulary lets you speak with a unique voice, helping you stand out in an ever-noisier world.”, And he stresses that motion design is no longer just about ‘animating the logo’. Zlata: Using 3D depth and realismwill be my favourite trend in 2020. "It gives designers a chance to experiment, almost vandalise typefaces, use bold contrasty and unexpected layouts, absurd kerning, neon colours… all combined in crazy ways, embracing imperfection. Out is the hipster world of complex filigree and industrial masculinity for consumer brands. Indeed, senior art director Adam Murdoch believes that in 2020, “Design minimalism will shift toward the warm and cosy, with interactive design’s white-and-light, luxury brand colour palette going warm and friendlier; and beige, sage and pale yellow showing up more frequently.”, Perhaps as a backlash against the popularity of flat minimalism, we’ve seen abstract 3D forms coming into their own over the last year. This can be seen in the use of seamless transitions, for example. “Natwest and Monzo, banking old and new, are embracing softer, more naturalistic colour palettes and stripped-down illustration, a big step away from the authoritative and autocratic banking of old. ", “The global issue of sustainability and impact on climate change is one overriding theme that runs through all our design and production teams’ creative minds,” says Steve Austen-Brown, creative director at Avantgarde London. “This topic resonates with all the brands we work with, and across all design approaches. “From digital lifestyle brands like Uber we’re seeing a softening and a simplicity, through their use of more approachable typography with fewer capitals, more circular letterforms and clean, naturalistic icons. “We’re finding this technique to be extremely effective, helping brands to deliver messages via simple, strong, singular statements,” he says. So as we move from the 2010s to the 2020s, what are the emerging trends we should be keeping an eye on? Top digital design trends for 2020 Looking at aesthetics, approach and design moving into 2021. Instead, these are replaced with intense almost rebellious hues and juxtapositions, protest-like repetition of messages and bold and dense use of black.”, In short, there’s a graphical sense of urgency and intensity at a level not seen for quite some time. “We’re seeing more brands use GIFs to offer quick and quirky responses to notable events throughout the year: look at Google’s mini Twitter animation for Movember for example.” And he believes an alternative approach to GIFs will begin to reshape the digital landscape in the coming year. “Motion design and moving images are becoming more popular than stills,” says Davide Baratta. Learn more. “But what will change in 2020 is putting real funds toward actual causes behind their message.”, We’ve been hearing this for a while, but Dave Gee is convinced that 2020 will be the year of augmented reality. And within web design, I think we’ll see never-ending scroll take on a new life, with clever scroll transitions like the new AirPods website from Apple.”, “Adaptive typography has continued to grow in popularity in 2019, as designers have found more practical and productive uses for kinetic fonts,” says Alex Halfpenny, design director for Elmwood. Chasm widen in responsive design, ” he says get creative and channel your inner child in your decor... Designs, and I 'm loving the experimental side of it us are working... Where intrigue overtakes legibility in the social media sphere to watch out for in the media! Predicts this trend is only going to intensify as we move from the same hymn sheet Publishing Limited House... 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digital design trends 2020